In this month's issue:

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Performance Update

New Websites for Subscribers

2007 Subscription Renewals

  - Renewal reminders

  - New subscribers

  - New monthly subscription offer

  - PayPal account benefits

Hidden Britain: Wales

See What’s Nearby Mapping

  - Free web browser downloads

AA Grading Logos

Archive

Next Bulletin

1. Performance Update

A total of 131,084 visits were made to subscribers’ web pages from 1st January to 31st November this year, an average of 392 per day. Individual stats are circulated to subscribers at the end of each month but can be accessed from subscribers’ MyAccount pages at any time.

Since upgrading servers during August this year we have published an average of 16,796 pages on the worldwide web over a 110 day period to the end of November and have notched up the following performance figures. Daily averages are shown in brackets:

Visits:
Unique visitors:
Pages viewed:
Hits:
41,908
30,897
170,806
1,945,349
(380)
(266)
(1,472)
(16,770)

The higher number of average daily visits to subscribers’ web pages is accounted for by a higher number of early season visits.


Back to Top 2. New Websites for Subscribers

As part of our 2007 package and work in progress programme, subscribers are being given fully search-engine optimised Wales.info websites for their individual properties complete with intelligent ‘What’s on Nearby’ mapping. These will be used in search-engine marketing campaigns throughout 2007 to increase enquiries and conversions. Booking links are included for regional tourism company members that provide information on room availability.


Back to Top 3. 2007 Subscriptions

Renewal reminders

Individual renewal reminders for 2007 at the new £60 +VAT rate were sent out on 19th December to all 2006 subscribers. If you have not received your reminder, please click here.

New subscribers

Invitations to new subscribers for 2007 were also sent out on 19th December. If you haven’t received your invitation, please click here.

New monthly subscription invitation

If you wish to renew or subscribe for the first time by PayPal at the new monthly rate of £8 +VAT, please click here. Monthly subscriptions can be taken up or cancelled any time. The first 6-7 months of the year are likely to yield the highest return.

PayPal account benefits

Just a reminder of the benefits of opening a PayPal account. There are over 100,000,000 account holders worldwide using PayPal to buy and sell goods and services on the Internet including holiday accommodation. Having a PayPal account gives access to this growing market. Businesses using PayPal to subscribe to Staying in Wales are automatically included in campaigns that target this market. The PayPal logo will be displayed in their web pages with links to special holiday offers. To open a PayPal account, please click here.


Back to Top 4. Hidden Britain: Wales

Staying in Wales has entered into a Heads of Agreement with Hidden Britain: Wales in support of a £1m Big Lottery Funding application to help encourage eighty rural communities across Wales to market their village or town and all it has to offer visitors. The funding application has been made under the BLF ‘People and Places’ programme, which is exclusive to Wales and will help give the eighty communities a marketing edge over other UK destinations.

Hidden Britain: Wales is a new project to help rural communities develop coherent presentations of attractions and amenities, culture, stories, heritage both built and natural, events and activities to visitors and tourists. Based on a well proven concept already active elsewhere (see www.hidden-britain.co.uk), 80 locations in Wales will join the family of Hidden Britain Centres across the UK.

Each location will need a minimum range of involved businesses and will include the local community in shaping the uniqueness of each place. The lottery bid for a three year development project is being processed. The Wales Co-operative Centre is the lead body. If you would ike to see if your place could be one of the first in Wales? Contact Jeremy Martineau in Pembrokeshire on jeremy.m@onetel.net.


Back to Top 5. See What’s Nearby Mapping

As a result of our development programme this year, Wales has taken a lead in the application of Google Maps and Google Earth to market ‘micro-destinations’ on the internet using intelligent ‘See What’s Nearby’ mapping. This lead is likely to increase via the Hidden Britain: Wales project.

Free Web Browser Downloads

‘Google Maps’ is compatible with all modern browsers, MS Internet Explorer 5.6 or Firefox as a minimum. The latest versions can be downloaded free as follows:

Internet Explorer 7:
http://www.microsoft.com/windows/ie/downloads/default.mspx

Firefox 1.5.0.7:
http://www.mozilla.org/download.html

Back to Top 6. AA Grading Logos

As part of the new property grading harmonisation, provision is being made to display AA grading logos alongside the new Visit Wales logos in subscribers’ Staying in Wales web pages and Wales.info websites. Owners of properties graded by the AA will not have to pay for Visit Wales inspections to have their properties appear on the Visit Wales website or Staying in Wales network.

Back to Top 7. Archive

The archive contains back issues of all Members Bulletins and Online Tutorials to date.

Back to Top 8. Next Bulletin

The next Members Bulletin will be published in December. We welcome comments and constructive criticism on the content of all communications and will publish some of the best we receive.

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Staying in Wales-Aros yng Nghymru
Unit 4, Penamser Business Park, Porthmadog LL49 9GB Wales UK