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Introduction The effectiveness of This Week means that This Week Publications Limited is able to develop major new marketing campaigns for Wales, invite the participation of key Partners, and attract funding support from government agencies - all of which lessens the cost of marketing for participating trade partners. This is never more evident than in two major campaigns for 2003/4 directed at the UK market to compete aggressively with other popular destinations. |
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Sustainable Transport for Tourism Wales (STTW): 1995-2000 |
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A national campaign run in conjunction with train
operating companies, bus service operators, visitor
attractions and hospitality providers in Wales to
encourage greater use of scenic railways and bus services
by visitors at their destinations. A conference held
on 22nd March 2002 reported on the campaign's progress
with a keynote presentation by Colin Speakman.
Campaign Background and Key Achievements; Colin Speakman Keynote address made by Colin Speakman at a conference that launched the Sustainable Transport for Tourism Wales Campaign Report Phase 2 1998 to 2001. (Web pages) Public Transport Tourism Mapping; Sian Thomas Transcript of a This Week presentation on the importance of Geographic Information Systems (GIS) to sustainable tourism development. (Web pages) Mission Statement / Terms of Reference Objectives, membership and representation, and terms of reference. (Web pages) Phase 3; Draft Project Portfolio Drawn from the Sustainable Transport for Tourism Wales Campaign Report Phase 2 1998 to 2001, this document records the recommendations made for a third phase of the campaign to embrace cultural sustainability without losing sight of the environmental and commercial imperatives. (Web pages) Sustainable Transport for Tourism Wales Campaign Report Phase 2 1998 to 2001 (Second Edition 2003) Report on the second phase of a campaign with the twin objectives of achieving economic benefits through generating additional tourism trips to and within Wales, and promoting these trips by public transport to relieve the road-borne congestion that threatens to undermine the attraction of Wales as a holiday destination. The report includes a section on lessons learnt and the way forward in preparation for a third phase commencing Autumn 2003. PDF format, 3.32 Mb, 5min. Cludiant Cynaladwy ar gyfer Twristiaeth Cymru Adroddiad am yr Ymgyrch Cam 2 1998 i 2001 (Agraffiad Ail 2003) Welsh language version. PDF format, 3.30 Mb, 5min. |
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| A derivative of the earlier 'Wales Tourism Trails'
campaign, this regional campaign celebrated the 150-year
Anniversary of the North Wales Main Line. The campaign
was developed in partnership with First North Western
Trains, North Wales Tourism and visitor attractions
in North Wales. |
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| A national campaign that employed exhaustive research
to identify points of interest off the beaten track
for visitors. All 23 Unitary Authorities in Wales
co-operated in providing details that enabled the
production of new 'Wales Tourism Trails' maps based
on the 12 marketing areas of Wales. These were the
forerunners of the full colour mapping now used by
This Week in its Newspapers, Supplements, and at ThisWeek.co.uk
and WalesCalendar.com. |
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A National campaign run in partnership with the Wales
Tourist Board and the three Regional Tourism Companies
in Wales that saw 250,000 then 500,000 copies of a
special 'Freedom of Wales' edition deliverd door-to-door
in the Republic of Ireland. |
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A national campaign to build on the success of the
Swansea UK Year of Literature and Writing 1995, to
promote cultural tourism and to establish a digital
image resource for Wales. |
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