This Week is a registered consumer information brand for tourism in Wales, established in 1988 to fill a large market gap in visitor communications. The brand is managed by This Week Publications Limited on behalf of tourism business Partners
whose aim is to increase profitability and market share.
Values
This Week brand values imply immediacy, frequency, accuracy, relevance, attentiveness and indispensibility in delivering local knowledge about Wales to consumers nationwide.
Positioning
This Week is positioned in the immediate pre-visit and during-visit markets, using events and entertainment to attract short break holidays and day visits to Wales. In the year 2000 This Week signed up to a 3-year Welsh Event of the Year sponsorship package with the Wales Tourist Board to signal its commitment to cultural tourism development.
Products
This Week is best known for its series of This Week Wales newspaper editions distributed through supermarkets, TICs and hospitality providers. Over 6 million copies have been distributed since the newspaper was first published in 1989 with an estimated 15 million readers. More recently This Week has moved to establish a comprehensive network presence and search facility on the Internet for its partners at ThisWeek.co.uk
and WalesCalendar.com.
New Developments
First North Wales Events & Attractions
Application has been made to Tourism Partnership North Wales for regional joint marketing funding to extend the current First North Wales Events campaign to cover 42 visitor attractions who are part of the Great Days Out marketing scheme. The application proposes the production of 100,000 Great Days Out leaflets and a 50,000 8-page Great Days Out Insight supplement in This Week in North Wales this autumn. The supplement aims to provide human interest thumbnail articles on each of the attractions. The extended campaign will also include the 33 Staying in Wales / Aros yng Nghymru hospitality businesses that have already benefited from 50,000 copies of This Week in North Wales published this year as part of the campaign. An Interim Campaign Report has just been published. Please click here for a copy.
Taste of Wales / Blas ar Gymru
A new Staying in Wales consumer information brand has been introduced to maintain the marketing momentum achieved by Taste of Wales and to build on the scheme's success.
Destination Management System
This Week is an early adopter of the Wales DMS. 789 tourism businesses are now sharing their data with This Week via the DMS, adding critical mass to all This Week marketing activity. This Week's response has been the construction of this new ThisWeek.co.uk/b2b website, which will speed up time to market for This Week Partners and help bring them new business. The first sections of the new website to go live were the Campaigns, Products and Services pages to keep Partners fully up-to-date with developments.
Broadband
The development and spread of Broadband services throughout
the UK is of major importance to Wales tourism. ThisWeek.co.uk
and WalesCalendar.com
interfaces are under constant review to gain maximum
advantage for Partners in this area.
Future Developments
Newsletters
Regular opt-in newsletters will become a feature of ThisWeek.co.uk/b2b A bulletin board with links to key trade services is also under consideration.
Satellite Broadband
The supply of B2B satellite broadband services key to the development of marketing networks in rural areas. This Week is considering the role that it could play in developing these services on behalf of Partners located in Rural Wales outside the range of terrestrial broadband services such as ADSL.
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