High
volume, free-to-consumer This Week Newspaper
Distribution of 100,000 copies via
high street street supermarket giants Tesco,
Asda and Sainsburys in North West England, &
40 North Wales TICs.
Distributed through North Wales Wales
Tourist Information Centres and free-to-shoppers
at Asda,
Sainsbury’s
andTesco
stores in Greater Manchester and Cheshire.
Click on any of the logos below for Shopper Profiles
of supermarket brands in all UK regions.
The
2003/4 edition will carry a special 8-page ’Insight’
supplement on North Wales, heralding the creation
of the new Wales & Borders franchise in
September, featuring a Travel Guide, and focusing
on:
1. Scenic Rail Journeys
2. Festivals and Events
3. Star-Graded Attractions
4. Festivals and Events
5. Wales Flexi Pass
Direct Emailing
Personalised, bi-monthly email bursts highlighting
Advertisers and Advertiser Offers will be made direct
to 35,000 UK consumers from the Wales Tourist Board
s UK Domestic Market Database and users that have
registered with ThisWeek.co.uk.
Advertising Posters and Panels
The Advertising
Posters and cross-carriage Advertising
Panels will be installed at the 50 railway
stations and in all 70 train carriages from early
July onwards, urging consumers to pick up their copy
of This Week in North Wales and to visit ThisWeek.co.uk.
Press
Calls
Press calls will take place in July at Manchester
Piccadilly station to alert consumers through media
coverage in the North West to the availability of
This Week in supermarkets, and at Llandudno Station
to alert trade operators through media coverage in
North Wales that the campaign is underway. Press calls
will also take place at major festivals such as the
Anglesey Show and Faenol Festival near Bangor in August,
to raise the image of North Wales as a major events
venue.
Internet
Search Engine Optimisation
Partners
with permanent This Week Microsites,
or Microsites rented for periods of the campaign,
will benefit from This Week and Google search engine
optimis- ation that will channel enquiries direct
to Partners. No commission will be payable on bookings
achieved.
Click
on the Description above for examples of each format.
(All rates quoted are +VAT at 17.5%.)
Internet Microsite
Marketing
Permanent
Microsites that
remain live throughout all This Week campaigns year
in year out cost just £120. Partners with permanent
Microsites are listed and their location shown in
all This Week Wales published copies. (All rates quoted
are +VAT at 17.5%.)
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