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Title:
1999/2000
Reader Survey
Size/Time:
1.5 Mb, 2min
Intro:
This
1999/2000 Reader Survey is the second in an
ongoing series to measure the effectiveness
of This Week pre-visit and during-visit newspapers
in influencing visitors’ choice, and to determine
how best the publications can be developed to
provide increased levels of consumer satisfaction.
1.
Title:
The
Way Forward
Size/Time:
87 Kb, 1min
Intro:
In
2000 This Week Wales signalled its commitment
to help grow tourism to Wales through festivals
and events marketing by staging Cymru'r Milflwydd
at the National Eisteddfod of Wales and by signing
up to a 3-year, "Welsh Event of the Year" sponsorship
package organised by the Wales Tourist Board.
2.
Title:
Appendices
1 to 7 from the 1999/2000 Reader Survey
Size/Time:
115 Kb, 1min
Intro:
Tables,
Charts and Appendices referred to in the Reader
Survey.
3.
Title:
Appendix
8 from the 1999/2000 Reader Survey
Size/Time:
1.1 Mb, 2min
Intro:
Sustainable
Tourism Map of Wales.
4.
Title:
A
Snapshot from the Middle of a Revolution
Size/Time:
76 Kb, 1min
Intro:
The
speed of development in the world of new media
is breathtaking. With the frequently-repeated
statement that the internet was made for tourism,
it is incumbent on the industry to keep abreast
of developments as best it can. But whilst the
pressure is on to shift information provision
from conventional to new media, research on
these issues is hard to come by and theory is
neglected when it should form the basis of rational
decisions in determining the way forward.
5.
Title
The
Ultimate On-line Experience
Size/Time:
59
kb, 1min
Intro:
Back cover image.
6.
7.
Title
First North Wales Events & Attractions; Interim Campaign Report, 12th September 2003
Size/Time:
1.2
Mb, 2min
Intro:
An interim report on the progress of this innovative new campaign that has seen This Week, First North Western and North Wales Tourism team up to deliver a comprehensive marketing package for 42 visitor attractions and 33 hospitality businesses. The campaign has also seen the launch of the new Staying in Wales / Aros yng Nghymru information brand to maintain the marketing momentum of the discontinued Taste of Wales / Blas ar Gymru scheme.
Title
Sustainable
Transport for Tourism Wales Campaign Report
Phase 2 1998 to 2001 (Second Edition 2003)
Size/Time:
3.32 Mb, 3min
Intro:
Report
on the second phase of a campaign with the twin
objectives of achieving economic benefits through
generating additional tourism trips to and
within Wales, and promoting these trips by public
transport to relieve the road-borne congestion
that threatens to undermine the attraction of
Wales as a holiday destination. The report includes
a section on lessons learnt and the way forward
in preparation for a third phase commencing
Autumn 2003.
8.
Title
Cludiant
Cynaladwy ar gyfer Twristiaeth Cymru Adroddiad
am yr Ymgyrch Cam 2 1998 i 2001 (Agraffiad Ail
2003).
