Current Campaigns |	Rural Wales: 2003-2004 (Adfywio version.)
		Key Elements | Campaign Schedule
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	Rural Wales; 2003-2004 (Adfywio version.) Trade Release 3/04 Key Elements
	1.  High volume, free-to-consumer This Week Newspaper Distribution (500,000 copies) via high street supermarket giants Tesco, Asda & Sainsburys across the UK & London, and Wales TICs. 2. Staying in Wales/Aros yng Nghymru locational maps. 3. Dining Out in Wales/Ciniawa yng Nghymru locational maps. 4. Direct emailing to a growing, opt-in database of 35,000 UK consumers. 5. Internet search engine optimisation using This Week and Google search brands in conjunction with Yahoo! and AOL. 6. Microsite Newspaper Listings giving the best of both worlds at low cost
	Newspaper Distribution
	Issue 1: September   2003   50,000  copies Issue 2: October 2003 50,000 copies Issue 3: November 2003 50,000 copies Issue 4: December 2003 50,000 copies Issue 5: January 2004 50,000 copies Issue 6: February 2004 50,000 copies Issue 7: March 2004 50,000 copies Issue 8: April 2004 50,000 copies Issue 9: May 2004 50,000 copies Issue 10:  June 2004 50,000 copies
	Distributed through Rural Wales Wales Tourist Information Centres and free-to-shoppers at Asda, Sainsbury’s and Tesco stores in Greater Manchester and Cheshire.
	Click on any of the logos below for Shopper Profiles of supermarket brands in all UK regions.
	Click here for full Campaign Schedule.
	Newspaper Content
	Rural Wales events listings; Rural Wales Sight-Seeing Tours Guide; Food Guide; Shopping Guide; Staying in Wales/Aros yng Nghymru Visitor Accommodation Map, and Dining Out in Wales/Ciniawa yng Nghymru Places to Eat Map covering the twelve Wales marketing areas:
	(1)  Isle of Anglesey; Ynys Mon (2)  North Wales Coastal Resorts (3)  The North Wales Borderlands (4)  Snowdonia Mountains and Coast (5)  Mid Wales Lakes and Brecon Beacons (6)  Ceredigion-Cardigan Bay (7)  Pembrokeshire (8)  Carmathenshire (9)  Swansea, Mumble, Gower, Afan and Vale of Neath (10)  The Valleys of South Wales (11)  Cardiff and the Glamorgan Heritage Coast (12)  Wye Valley and Vale of Usk
	Insight Supplement
	The 2003/4 edition will carry a special 8-page ’Insight’ supplement on Rural Wales focusing on: 1. Outdoor Activities 2. Food and Drink 3. Arts and Crafts 4. Festivals and Events 5. Public Transport 6. The Environment 7. Books, Maps and Guides 8. Heritage and Culture
	Direct Emailing
	Personalised, bi-monthly email bursts highlighting Advertisers and Advertiser Offers will be made direct to 35,000 UK consumers from the Wales Tourist Board s UK Domestic Market Database and users that have registered with ThisWeek.co.uk.
	Internet Search Engine Optimisation
	Partners with permanent This Week Microsites,or Microsites rented for periods of the campaign, will benefit from This Week and Google search engine optimis ation that will channel enquiries direct to Partners. No commission will be payable on bookings achieved.
	All activity is supported by the This Week Partners network at ThisWeek.co.uk, and links from WalesCalendar.com and FirstNorthWestern.co.uk.
	Campaign Schedule
	Newspaper Advertising
	Click on the Descriptions above for examples of each format. (All rates quoted are +VAT at 17.5%.)
	Internet Microsite Marketing
	Permanent Microsites that remain live throughout all This Week campaigns year in year out cost just £120. Partners with permanent Microsites are listed and their location shown in all This Week Wales published copies. (All rates quoted are +VAT at 17.5%.)
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