1. 2. 3. 4. 5. Market Research Calendars Enewsletters Mapping Network & Application Services   Market Research This Week has a considerable amount of research information on file and an Online Consumer Panel of over 2,000 subscribers that can be called on for focus group work. Here are some examples of information available to Partners:    You will need Adobe Acrobat Reader to view the PDF documents. Click here to download it. NB Document sizes and approximate download times are shown at the end of the introduction following each title. 1999/2000 This Week Reader Survey National Government Strategies Online Consumer Panel Public Transport Reports & Papers Sustainable Tourism This Week Campaign & Media Briefs
	1999/2000 This Week Reader Survey
	Full Survey Lots of useful information for Wales tourism researchers alongside results of an independent survey carried out amongst This Week readers by economic analyst Rachel Papworth. Commissioned by North Wales Tourism, the evaluation was one of a number carried out by the company in relation to tourism marketing campaigns supported by European structural funding. PDF format, 1.6Mb, 3min. The Way Forward A sub-section of the survey that looked at the future based on achievements to 2001. PDF format, 87Kb, 1min. Y Ffordd Ymlaen Welsh-Language version of the above. PDF format, 87Kb, 1min. A Snapshot from the Middle of a Revolution A special article based on research into the effectiveness of Destination Management Systems and what the future might hold for them. The article provides a useful introduction that traces the historic patterns of information-gathering by visitors. PDF format, 76Kb, 40sec.
	National Government Strategies
	Achieving our Potential; A Tourism Strategy for Wales (Excerpts) Excerpts from the Wales Tourist Boards current strategy that serve to remind us what we should be doing. PDF format, 9Kb, 20sec. Better Wales Strategic Plan A key Welsh Assembly Government document that presents a framework for sustainable development. PDF format, 365Kb, 2min. Cymru Arlein A key Welsh Assembly Government document that presents proposals for an 'Online Wales'. PDF format, 323Kb, 2min. Rural Development Plan for Wales 2003 - 2006 (Excerpts) A key Welsh Assembly Government document that provides a comprehensive analysis of rural Wales. It recognises that tourism, far from being a separate industry to agriculture, is an integral part of it and holds much more for the future than is popularly thought. The plan helps to destroy some of the myths in this respect. PDF format, 9Kb, 20sec. Winning Wales A key Welsh Assembly Government document that presents an action plan for sustainable development through self determination. PDF format, 621Kb, 2min.
	Online Consumer Panel
	01; March 2001 Questionnaire The first four questions asked of an online panel of over 2,000 consumers drawn from ThisWeek.co.uk registered users and the Wales Tourist Board's UK Domestic Marketing Database. (Web pages) 01; March 2001 Report Extraordinary results from an analysis of the questionnaires returned electronically within 10 days by 867 respondents to the March 2001 questionnaire. The extent of the interest in cultural tourism from respondents, 87% of whom were aged 36 years and over, was surprising to all concerned. Useful comments too from 153 of the respondents. PDF format, 178Kb, 1min. 02; October 2001 Questionnaire The second four questions asked of the online panel. (Web pages) 02; October 2001 Report The reponse, whilst lower at 153, still represented 6% of recipients. It shows the increasingly high number of short breaks taken a year, particularly by older age groups, and a high percentage of recipients that will be visiting Wales in the next 12 months. Includes useful comments from 43 of the respondents. PDF format, 34Kb, 1min.
	Public Transport
	Achieving Our Potential; A Tourism Strategy for Wales: Public Transport Strategic targets (overall) to 2010; overall strategic objectives, and specific actions under these objectives relating directly / indirectly to public transport provision. PDF format, 16.5Kb, 20sec. Infostructure Project / Sustainable Transport and Tourism (IPSTAT) A unique report that makes the case for treating information as a commodity that rises and falls in value in much the same way as any other dealable commodity. (See also Reports & Papers.) PDF format, 24Kb, 30sec. Integrated Transport Policy A key Welsh Assembly Government document influenced by the Sustainable Transport for Tourism Wales campaign as to the importance of integrated information provision. PDF format, 23Kb, 30sec. Local Transport Plans A key Welsh Assembly Government document providing a blueprint for local public transport provision. PDF format, 25Kb, 30sec. Public Transport Tourism Mapping Transcript of a This Week presentation on the importance of Geographic Information Systems (GIS) to sustainable tourism development. (Web pages) Sustainable Transport for Tourism Wales Campaign Report Phase 2 1998 to 2001 (Second Edition 2003) Report on the second phase of a campaign with the twin objectives of achieving economic benefits through generating additional tourism trips to and within Wales, and promoting these trips by public transport to relieve the road-borne congestion that threatens to undermine the attraction of Wales as a holiday destination. The report includes a section on lessons learnt and the way forward in preparation for a third phase commencing Autumn 2003. PDF format, 3.32 Mb, 5min. Cludiant Cynaladwy ar gyfer Twristiaeth Cymru Adroddiad am yr Ymgyrch Cam 2 1998 i 2001 (Agraffiad Ail 2003) Welsh language version. PDF format, 3.30 Mb, 5min. Sustainable Transport for Tourism Wales; Campaign Background & Key Achievements Keynote address made by Colin Speakman at a conference that launched the Sustainable Transport for Tourism Wales Campaign Report Phase 2 1998 to 2001. (Web pages) Sustainable Transport for Tourism Wales; Phase 3 Draft Project Portfolio Drawn from the Sustainable Transport for Tourism Wales Campaign Report Phase 2 1998 to 2001, this document records the recommendations made for a third phase of the campaign to embrace cultural sustainability without losing sight of the environmental and commercial imperatives. (Web pages)
	Reports & Papers
	Infostructure Project / Sustainable Transport and Tourism (IPSTAT) A unique report that makes the case for treating information as a commodity that rises and falls in value in much the same way as any other dealable commodity. (See also Public Transport.) PDF format, 24Kb, 30sec. Marketing; Back to Basics The four Ps of marketing and three Ps more! The marketing mix explained, and it's the sizzle not the sausage when it comes to Promotion. PDF format, 21Kb, 30sec. Marketing; Definition The four Ps of marketing and three Ps more. Stuart Riley of the Department of Marketing at the University of Lancaster puts more meat on the bone in his own inimitable style. PDF format, 8Kb, 20sec. Marketing; Role of Advertising The prime purpose of advertising is to create awareness. Its ultimate purpose if to influence human behaviour to motivate and manipulate demand. Are you getting it right? PDF format, 15Kb, 20sec. Marketing; Role of Research Market research is the way those involved in marketing find out about their customers' needs and wants. It's much easier for tourism businesses to do this than manufacturers of fish fingers! PDF format, 14.9Kb, 20sec. Marketing; Tourist Attractions Marketing consortia have long been recognised as an effective means of promotion by achieving economies of scale and countering fragmentation in the Wales tourism industry. This is a summary and abstracts from a much-overlooked 1996 report from Kevin Jones, MSc Tourism Mangement, that is as fresh as it ever was. PDF format, 24Kb, 30sec. Marketing; Travel & Tourism Marketing is a familiar word in everyday use, yet popular notions of marketing are a hindrance to those that wish to apply it correctly. This is a resumé of earlier papers that throw light on different aspects. PDF format, 16Kb, 20sec. Marketing; Wales Tourism Future directions in marketing Wales tourism; a Canadian's personal opinion. Jim Embrey, Sales and Marketing Manager for This Week Wales for three years before joining the Wales Tourist Board early in 2002, came to Wales from Canada five months before producing this report. He sensed even then that Wales was on the verge of one of the most exciting times in its long and successful history, saying that this is a time of self-discovery and growth (for Wales), of gathering pride, and turning to the world and embracing it. PDF format, 16Kb, 20sec. Visitor Information Gathering Behaviour This 1998 review of current academic research on information-gathering behaviour by visitors followed on from the Visitor Information Research and Visitor Information Survey noted below, and was to underpin a substantial investment in GIS technology two years later by This Week Wales. This review is for those in particular with a deep interest in the future of Wales tourism that have yet to catch up fully with the empowering nature of GIS technology. PDF format, 34Kb, 40sec. Visitor Information Research Qualititive research carried out be MSS Marketing Research on behalf of the Wales Tourist Board in 1997, which followed on from the quantitive study conducted during the summer of 1996 (see below). The research explored a number of issues in depth with UK holiday, short-break and day-visit takers and served to underpin solutions provided earlier by This Week. PDF format, 33Kb, 40sec. Visitor Information Research; Newspapers Score Again Research carried out in 1996 and 1997 by MSS Marketing Research on behalf of the Wales Tourist Board served to underpin the rationale laid down by This Week Wales ten years earlier when introducing their first newspaper for visitors in 1998. PDF format, 22Kb, 30sec. Visitor Information Survey A quantitive survey carried out by MSS Marketing Research on behalf of the Wales Tourist Board in the summer of 1996 to establish visitor information-gathering habits. 36Kb, 40sec.to establish visitor information-gathering habits. PDF format, 36Kb, 40sec.
	Sustainable Tourism
	Cultural Tourism; Information Communication Technologies, Tourism. Culture, and Art Culture and tourism are interrelated concepts and new technologies, the Internet in particular, are bringing the world closer together. Result: cultural tourism is one of the fastest-growing sectors of the world travel market. Take a look at the benefits. PDF format, 7Kb, 20sec. Sustainable Transport for Tourism Wales; Campaign Background & Key Achievements Keynote address made by Colin Speakman at a conference that launched the Sustainable Transport for Tourism Wales Campaign Report Phase 2 1998 to 2001. See also Public Transport. (See also Public Transport.) (Web pages) Sustainable Transport for Tourism Wales; Phase 3 Draft Project Portfolio Drawn from the Sustainable Transport for Tourism Wales Campaign Report Phase 2 1998 to 2001, this document records the recommendations made for a third phase of the campaign to embrace cultural sustainability without losing sight of the environmental and commercial imperatives. (See also Public Transport.) (Web pages) Tourism - Towards Sustainability Abstracts from the UK Department of Culture, Media and Sport's 1998 consultation document. PDF format, 24Kb, 30sec.
	This Week Campaign & Media Briefs
	First North Wales Events & Attractions; Interim Campaign Report, 12th September 2003 A background to the current marketing campaign for Summer / Autumn 2003. PDF format, 1.2 Mb, 2min. This Week in North Wales; Campaign Brief A background to the current marketing campaign for Summer / Autumn 2003. PDF format, 16Kb, 20sec. This Week in North Wales; Media Brief A rationale for the current marketing campaign for Summer / Autumn 2003. PDF format, 16Kb, 20sec. This Week in Rural Wales; Media Brief A rationale for the Autumn 2003 / Spring 2004 marketing campaign. PDF format, 20Kb, 30sec.
	Calendars
	Click here for a day-by-day calendar of events in Wales to keep your guests informed about what s going on in your neighbourhood.
	Enewsletters
	Enewsletters are produced for This Week direct email campaigns and for Partner organisations wishing to keep in regular contact with their members.
	Consumers
	October 2001 Christmas 2001
	Partners
	Taste Of Wales 2002 Wales Great Little Places 2002 Welsh Rarebits 2002
	Mapping
	This Week can provide Partners with a range of offline and online maps supply services, including geocoding and plotting. New web pages are under construction to provide fuller information. Meanwhile, please address enquiries to info@stayinginwales.com with the word Mapping in the subject window.
	Network & Application Services
	The following website data feeds are available free to Partners with Microsites on the ThisWeek.co.uk network or for an annual charge if provided as stand-alone applications.
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