Current Campaigns | Rural Wales: 2003 | Trade Release No. 3/04
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	Rural Wales: 2003
	Press Release No. 3/04
	18th June 2003
	Biggest ever marketing campaign for Rural Wales!
	Following two years of planning, the biggest tactical marketing campaign of its kind for tourism in Rural Wales is about to launch in the UK. The campaign brings together a unique private/public sector partnership of small and medium tourism enterprises in Rural Wales; This Week Wales; the Wales Tourist Board, and the Countryside Council for Wales. Other major partners will help scale up the campaign as it gets under way. The innovative campaign comprises 3 main elements:
	1. High volume, free-to-consumer newspaper distribution (500,000 copies) via high street supermarket giants Tesco, Asda and Sainsburys across the UK and London, and Wales TICs. 2. Direct emailing to a growing, opt-in database of 35,000 UK consumers. 3. Internet search engine optimisation using This Week and Google search brands in conjunction with Yahoo! and AOL.
	Search engine optimisation trials carried out with Google since February have already turned in impressive results, firmly establishing Rural Wales in this dynamic new market.
	"Wales must compete aggressively in the home market and move ahead of its UK competitors by monopolising these new distribution channels", said This Week Wales Publishing Chief Executive, Terry Jackson. "This new, imaginative campaign will help Rural Wales gain a marketing edge over intense competition from other popular UK destinations," he said. The campaign expects to bring home considerable benefits for its marketing partners, many of whom are small, often micro-size businesses that deliver an exceptional product that deserves marketing to match. Managing Editor for This Week Wales, Roger Thomas, said "The opportunities for domestic tourism are brighter than they have been for some time. A stronger Euro and concerns about the international situation mean that people are looking closer to home. But we have to keep reminding them of Wales. Through its high volume, high street supermarket distribution and Internet presence, This Week does a great job keeping Wales in the forefront of visitors' minds when it comes to decision making and booking." - ends - For more information contact Terry Jackson at terry@thisweek.co.uk or on 01766 540250.
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